This Privacy Policy describes how Ethnotec Inc. and its affiliates (collectively, 'Ethnotec' or 'we' or 'us' or 'our') collect, use, and disclose information about you and what choices you have with respect to your information.
Your privacy is really important to us, so whether you’re new to Ethnotec or a long-time user, please take the time to get to know our practices. We have made some updates to the format of this Privacy Policy to help you more easily find information. Our privacy practices have remained the same. Our previous privacy policy is available here. We have kept this simple to make it easy to understand, but if you are not familiar with any terms in this Privacy Policy, please reach out to us.
If you do not agree with the terms of this Privacy Policy, do not access or use the Services, Websites or any other aspect of Ethnotec’s business.
Click on any of the links below to go straight to one of the following sections.
Our Services When does this Privacy Policy apply? What information do we collect and receive? How do we use your information? What are your rights regarding your information? With whom does Ethnotec share your information? How do we safeguard your information? What international data transfers occur to your information? How long do we retain your information? Your rights under GDPR Your rights under CCPA Changes How to contact us
We believe the screen is one of the most important places in the world. That’s why at Ethnotec we are dedicated to helping you deliver the best possible digital product experience, with our platform and best practices from your peers.
With intuitive tools for visual collaboration, design, prototyping, and ideating, the Ethnotec platform gives you everything you need for digital product design and collaboration, all in one place.
The Ethnotec platform is accessible via our websites and mobile applications and allows its users, at core, (a) to upload their design concepts (.psds, .sketch, .jpgs, .pngs) and create interactive prototypes without writing a single line of code, and/or (b) to collaborate with their teammates and key stakeholders in real time or asynchronously using a shared online whiteboard (collectively, the “Platform”). These prototypes and whiteboards can then be shared internally & when needed with clients to capture feedback directly on the creative assets and/or projects.
Our services are not intended for use by children. If we later learn that any user of our Service is under the age of 13 (or 16 in the EU, United Kingdom, Lichtenstein, Norway, or Iceland), we will take appropriate steps to remove that user’s information from our account database and will restrict that individual from future access to the Service.
This Privacy Policy sets forth the privacy practices of Ethnotec for:
When this Privacy Policy does not apply:
Information that you provide to us:
Account Information: information we ask for and may collect to identify or contact you, such as your first and last name, physical address, email address, telephone number, avatar (if you choose to provide this) and IP address.
Billing and Financial Account Information: information that you provide in connection with your purchase of the Services (or a purchase made through the Service), including credit card number, credit card expiration date, credit card verification code, bank account number, bank account title, bank name, branch location, and routing number. You must only provide us with Billing and Financial Account Information for accounts and credit cards that you have the lawful right to access. All payment information is handled only by PCI compliant organizations. When paying with a credit card we do store (or our payment processor on our behalf will store) just the last four digits of your credit card number to comply with credit card processing requirements of authorizations, charges, and chargebacks.
Transaction Information: information related to transactions you conduct on the Websites and/or Services, including when you choose to register for a webinar, event, or participate in a survey, or download special content, and your interactions with the Websites and/or Services (for example the functionality you use and the links clicked on the Services).
User Content: when using the Services, your Customer Content (i.e. all the designs, Freehands, projects, or prototypes that you decide to submit, upload or made available through Ethnotec Platform) may contain, to the extent that you choose to input it, Personal Data (e.g. the names of Content contributors). The delivery, access, and use of the Services are governed by a separate agreement between you and us.
Important Note: As per the terms of the separate agreement between you and us regarding the use of our Services, Users of our Services should not use end-customer personal data (e.g. actual or “live” end-customer data) when building designs and prototypes. Industry practice is to use “dummy data” that does not refer to actual people. Please also do not provide us with any sensitive personal data while building your Freehands, designs, and prototypes. For example, do not provide personal health information or personal financial information (except for limited financial data when purchasing the service as set forth above). If this type of data is necessary to make your prototype “come alive”, use dummy data instead. Please see our knowledge base for more information and a tool to easily import such dummy data.
Information That We Collect From You through our Website and/or Services
Log Data: information automatically recorded by the Services about how a person uses our Services and/or Websites, such as IP addresses, device and browser type, operating system, the pages or features of our Websites or Services to which a user browsed, the time spent on those pages or features, the frequency with which the Services is used by a user, search terms used by a user, the links on the Service that a user clicked on or used, and other statistics.
Unique Identifiers: we use unique identifiers such as cookies, e-mail or your pseudonymized customer ID to track individual usage behavior on our Websites and/or Services, such as the length of time spent on a particular page and the pages viewed during a particular log-in period. Unique identifiers collect information about a user’s use of our Websites and/or Services on an individual basis.
Mobile Device Identifiers: mobile device identifiers are identifiers stored on your mobile device that track certain data and activities occurring on or through your device. Mobile device identifiers enable collection of Personal Data (such as media access controls) as well as non-personally identifiable information (such as usage and traffic data).
Cookies, Web Beacons, and Other Tracking Tools: we and our third-party service providers collect information about you, your device, and your use of the Service through cookies, clear gifs (a.k.a. web beacons/web bugs) (“Web Beacons”), and other tracking tools and technological methods (collectively, “Tracking Tools”). Tracking Tools collect information such as computer or device operating system type, IP address, browser type, browser language, mobile device ID, device hardware type, the website or application visited or used before or after accessing our Service, the parts of the Service accessed, the length of time spent on a page or using a feature, and access times for a webpage or feature. These Tracking Tools help us learn more about our users and analyze how users use the Service, such as how often users visit our Service, what features they use, what pages they visit, what emails they open, and what other sites or applications they used prior to and after visiting the Service.
Cookies: like many websites and mobile application operators, we collect certain information through the use of “cookies,” which are small text files that are saved by your browser when you access our Service. Cookies can either be “session cookies” or “persistent cookies”. Session cookies are temporary cookies that are stored on your device while you are visiting our Website or using our Service, whereas “persistent cookies” are stored on your device for a period of time after you leave our Website or Service. We use persistent cookies to store your preferences so that they are available for the next visit, and to keep a more accurate account of how often you visit our Service, and how your use of the Service varies over time. We also use persistent cookies to measure the effectiveness of advertising efforts. Through these cookies, we may collect information about your online activity after you leave our Service.
Web Beacons: Web Beacons help us manage content on our Service more effectively by providing insights into what content is impactful. They are embedded in or associated with certain emails or communications from us or our partners. Web Beacons track your responses and interests, enabling us to deliver relevant content and services. For instance, they inform us when you take actions based on the emails we send. Web Beacons also contribute to improving our Behavioral Advertising, as discussed further in the "Online Behavioral Advertising" section below.
Social Media Widgets: Some parts of our Service may include social media features like the Facebook "like" button and widgets such as the "share this" button. These features are hosted by third parties or directly on our Service. When you use these tools, Personal Data about you may be received by the tool provider, the third-party social media service operator, and/or us. By using these tools, you acknowledge that some information, including Personal Data, from your social media services may be shared with us and is covered by this Privacy Policy. Additionally, some information may be shared with third-party services, governed by their privacy policies.
Online Behavioral Advertising: Some of our advertising, referred to as Behavioral Advertising, involves using Tracking Tools to collect information about a user's online activities across non-affiliated websites and applications. This information helps us provide ads based on your interests or use of our Service. Behavioral Advertising may appear on our Service or other websites/services. We collaborate with third parties like advertising networks, data exchanges, and marketing analytics providers ("Advertising Service Providers") to deliver Behavioral Advertising and related services ("Targeting Services"). You have the option to opt out of Behavioral Advertising, as explained in the "Your right to Opt Out of Behavioral Advertising and Tracking Tools" section below.
Information Collected From Other Sources: We may receive information from our business partners, such as content-providing partners, about your use of their services on our Service. We may also obtain information about you from third-party sources, such as open search tools and social networks, to enhance your personal information and enrich your experience on our Service.
We use your information for various purposes, including but not limited to:
For a detailed breakdown of how we process Personal Data and the legal grounds for such processing, please refer to the "Processing Grounds" section below.
We process Personal Data based on lawful bases such as:
As an Ethnotec user, you have rights concerning your Personal Data, including but not limited to:
For detailed information on how to exercise your rights and manage your data, please refer to the "Your Rights" section below.
We may share your information with:
Additionally, in certain situations such as business transactions or legal requirements, we may share Personal Data as described in the "With whom does Ethnotec share your information?" section below.
We implement commercially reasonable security measures to protect your information from loss, misuse, and alteration. Our security practices include data encryption, pseudonymization, and adherence to least privilege principles.
Ethnotec may transfer your information to countries outside your own for processing or storage. We deploy safeguards such as EU-U.S. Data Privacy Framework participation and EU Model Contract Clauses to ensure adequate protection of your Personal Data.
We retain Personal Data as long as necessary to provide the Service or as required by law. Afterward, we dispose of or anonymize the information securely. Backup data is retained for a limited period post-termination or deletion.
If you're located in the EU or California, you have additional rights regarding your Personal Data under GDPR or CCPA, respectively. These rights include access, deletion, opting out of sales, and more. Please refer to the "Your Rights" and "CCPA Compliance" sections for detailed information.
We reserve the right to modify this Privacy Policy to reflect updates to our Services or legal requirements. Your continued use of the Service after such modifications constitutes acceptance of the updated Privacy Policy.
For questions or comments about our privacy practices, contact us at privacy@ethnotec.com.